Proximity Corporate Welfare now represents the most advanced frontier for combating urban desertification, a phenomenon that in 2024 saw the closure of 61,000 businesses compared to only 23,000 new openings.
Through this innovative Corporate Welfare model, SeregnoStore’s territorial platform presents itself as a powerful driver of urban regeneration.
This system brings concrete support to local shops and strengthens the sense of belonging that, for 64% of Italians, is fundamental in choosing their home.
Integrating these solutions means investing in a safer, more connected, and commercially viable city.
Desertification and the importance of proximity welfare
The retail crisis has assumed alarming proportions over the past decade, with more than 140,000 stores closed.
These unbridgeable voids in the city fabric generate a form of degradation known as urban desertification.
This phenomenon drastically weakens road safety and the quality of life of residents, forcing them to travel longer distances for basic services.
In this critical scenario, Corporate Proximity Welfare emerges as a concrete tool against urban desertification.
This is not a simple voucher provision, but a strategic choice to retain wealth in the neighborhood and actively combat the disappearance of local businesses.
Introducing a system of Corporate Welfare of Proximity into one’s enterprise means recognizing that the employee’s well-being is closely linked to the health of the environment in which he or she lives. When a company chooses to provide benefits that can be spent exclusively on the local circuit, it triggers a virtuous cycle that reduces travel pollution and supports territorial employment.
The value of this operation is social and economic: the presence of illuminated shop windows and active shops is the first deterrent against urban abandonment.
A Response to Seregno’s Urban Desertification: SeregnoStore Corporate Welfare
The SeregnoStore Corporate Welfare program aims to be a crucial urban redevelopment program for the area, with the aim of combating the ongoing closures of businesses in the city of Seregno.
How? By transforming the traditional company benefit into tangible value for company employees and consequently, for the city of Seregno.
SeregnoStore allows you to spend the sums allocated to employees directly in the city circuit, enhancing a circular economy.
This approach ensures that every euro invested by the company remains on the ground, directly financing Seregno’s commercial activities, services, and associations.
64% of Italians say that local shops are the element that most strengthens the bond with their neighborhood. Furthermore, the city benefits from greater security and superior aesthetic decorum, as active commercial activities act as a natural garrison of the territory.
Finally, by reducing dependence on the automobile for everyday purchases, SeregnoStore’s Corporate Welfare promotes a more sustainable lifestyle and increases the prestige of businesses that choose to join this virtuous circuit.
SeregnoStore: Proximity and non-proximity corporate welfare
In addition to the features dedicated to local corporate welfare, SeregnoStore offers a series of digital tools designed to further enhance the circular economy in the area.
The SeregnoStore platform offers an integrated Cashback system, which allows customers to receive a direct refund on every purchase made at participating businesses and associations.
Anyone can take advantage of this benefit: just download the SeregnoStore application.
By purchasing within the shops, studios, salons, and gyms participating in the platform, you reward citizens’ loyalty to the commercial activities of your area.
SeregnoStore is also an e-commerce site that allows every Seregno store, service, or association to have a digital showcase.
From the seregnostore.it website, you can stay up-to-date on local news and book events organized and managed by the platform.
For these reasons, SeregnoStore is an excellent medium used by the city’s private and public entities to better manage shows, workshops, workshops, and conferences.
Through this synergy between physical and digital, the city of Seregno secures a future at the forefront of urban transformation.
