Brand Eat, an innovative startup based in Cologne, represents a small but significant success story that demonstrates how intuition, innovation and entrepreneurial spirit can make the difference in the food sector, Attracting investment and key facilities for growth and development. Founded two years ago, the company has already achieved important milestones thanks to its strategic vision, scientific approach and practical solutions proposed in the field of catering.
With the support of a highly qualified team and experience in marketing, technology and catering, Brand Eat has been able to develop and launch the FR31 system, a solution that promises to revolutionize the professional kitchen system, Simplifying processes and increasing efficiency without compromising the quality of the final product.
The heart of Brand Eat: innovation with FR31
FR31 (acronym for “Food Recovery”, with “31” indicating the capacity in litres of water of the appliance) is a system that has the potential to radically transform the landscape of catering. It is a device that allows you to cook high quality dishes in reduced time, using an innovative process that preserves the nutritional and taste values of the ingredients. Brand Eat has thought of everything: the cooking of the dishes is done by a “tempering” in hot water, which lasts only 6-8 minutes per portion. This process allows you to get ready-to-serve dishes, such as first and second courses, without compromising the freshness, taste or quality of food.
“The idea was born in the post-pandemic, marked by the shortage of cooks and staff in the kitchens of restaurants, hot tables and local,” explains the CEO of Brand Eat, Simone Marini. “I run a restaurant business and the FR31 perfectly met our needs: a convenient, practical and fast system that guarantees high quality while reducing costs and workload in the kitchen.”
Not just a device, but a real integrated system which has already found application in numerous sectors. Breweries, hot tables in sports centres, bistros and restaurants are already adopting this technology, with significant benefits in terms of operational efficiency, energy savings and food quality.
A simple and efficient system
FR31 has a small size of 70×50 cm and the capacity to cook up to 8 portions at once, making it ideal for environments with a high flow of customers, such as restaurants, corporate canteens and sports centers. The main advantage is its ability to prepare high quality dishes in a very short time, allowing you to offer a gourmet gastronomy without the need for large spaces, highly qualified staff or expensive equipment.
The system also stands out for its high energy saving: no high consumption of electricity or gas is necessary to obtain fresh and tasty dishes. In addition, the adoption of FR31 reduces the need for large kitchens with heavy and expensive equipment, lowering operating costs for restaurateurs.
Preparation in 6 easy steps with Wochef
- Preparation: a dedicated hub, professional chefs, quality raw materials for preparation with traditional method. that’s how wochef dishes are born
- Vacuum-packed: divided into portions and vacuum-packed the dishes retain unchanged flavors and properties
- Abatement: no additives, preservatives or glutamate. They guarantee the health and preservation of their dishes with negative abatement
- Storage in frozen condition: no TMC problems. Shelf life of 12 months at storage at -20°C
- Regeneration: up to 8 flows simultaneously for each regeneration unit
- Plating: brings the quality of wochef to the table, in a few minutes and without the need for expert hands.
Institutional support: funding and facilities
Innovation and the constant search for solutions to simplify the restaurant have not gone unnoticed, so that Brand Eat has been able to benefit from important concessions and state grants intended to support companies investing in research and development.
In 2021, Brand Eat received a contribution through the tax credit for research and development, which allowed the company to spend around 35% of its turnover on technological innovation. This support has enabled the startup to develop new solutions and refine the FR31 system, consolidating its position in the market and stimulating further investment.
Brand Eat has also obtained funding under the Fondo Mediocredito Centrale, aimed at micro, small and medium-sized enterprises. This funding guarantees up to 80% of the amount requested (up to 2.5 million euro), and is a tangible sign of public recognition of the importance of the project and its long-term growth potential.
Other important contributions come from the Nuova Sabatini programme, which provides incentives for the purchase of machinery, equipment and production technologies. This has allowed Brand Eat to equip itself with the necessary resources to implement increasingly innovative and efficient solutions, contributing to the continuous improvement of the FR31 system.
Not only that, Brand Eat was also awarded the tender “Fai Credito Rilancio 2022”, promoted by the Chamber of Commerce of Brescia. This programme offered up to 100,000 euro in non-repayable grants to cover interest on the financing needed for the purchase of machinery and equipment. This further incentive has allowed the company to grow rapidly and consolidate its position in the market.
The future of Brand Eat: continuous innovation and sustainable growth
Looking to the future, Brand Eat is preparing to further expand its offer, aiming to expand its market at national and international level. The startup is already planning new innovative solutions for the restaurant industry, continuing to invest in R&D and trying to adapt to the increasingly specific needs of consumers and food businesses.
The adoption of the FR31 system is not only a win-win for restaurateurs, but also has a significant impact on the sustainability of the sector. Energy saving, waste reduction and resource optimization are just some of the tangible benefits that Brand Eat brings with it, confirming that innovation and environmental responsibility can go hand in hand.
With a competent team, a strong commitment to innovation and the support of important funding, Brand Eat is set to become a reference point in the modern gastronomy panorama, Helping to change the way we cook and serve food in the near future.
Conclusion
Brand Eat has shown that innovation is not only a matter of technology, but also vision and determination. With its FR31 system, the company has created a solution that meets the needs of contemporary catering, making the kitchen more accessible, efficient and sustainable. With the support of targeted institutions and funding, Brand Eat has laid the foundation for a successful future and growth, consolidating its role as an innovator in the food sector.
