{"id":8959,"date":"2026-09-17T14:40:12","date_gmt":"2026-09-17T14:40:12","guid":{"rendered":"https:\/\/intnews.it\/?p=8959"},"modified":"2026-09-17T14:41:33","modified_gmt":"2026-09-17T14:41:33","slug":"en-bending-spoons-miro-acquisition","status":"publish","type":"post","link":"https:\/\/intnews.it\/en\/en-bending-spoons-miro-acquisition\/","title":{"rendered":"Bending Spoons to Buy Miro for $1.355 Billion: Inside the 90% Valuation Reset"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<iframe width=\"100%\" height=\"100%\"src=\"https:\/\/iframe.mediadelivery.net\/embed\/511677\/70fac2dd-9cef-4e86-8e8d-03e9b84bbc79\" loading=\"lazy\" allow=\"accelerometer;gyroscope;encrypted-media;picture-in-picture;\" allowfullscreen=\"true\"><\/iframe>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>On September 10, 2026, Bending Spoons agreed to buy Miro, the online whiteboard platform, at an enterprise value of $1.355 billion. Adding Miro&#8217;s net cash, the equity value comes to roughly $1.79 billion. In January 2022, Miro announced a $17.5 billion post-money valuation. Today&#8217;s equity value is about a tenth of that.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">How much is Bending Spoons paying for Miro?<\/h2>\n\n\n\n<p>The Milan-based group will take 100% of Miro&#8217;s shares in an all-cash deal, approved unanimously by both boards. Some Miro shareholders have committed $295 million of their proceeds to newly issued Bending Spoons stock.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Item<\/th><th class=\"has-text-align-left\" data-align=\"left\">Figure<\/th><th class=\"has-text-align-left\" data-align=\"left\">Source<\/th><\/tr><\/thead><tbody><tr><td>Signing<\/td><td>September 10, 2026<\/td><td>Bending Spoons<\/td><\/tr><tr><td>Enterprise value<\/td><td>$1.355 billion<\/td><td>Bending Spoons<\/td><\/tr><tr><td>Equity value<\/td><td>about $1.79 billion<\/td><td>Bending Spoons<\/td><\/tr><tr><td>Miro net cash<\/td><td>about $435 million<\/td><td>TechCrunch<\/td><\/tr><tr><td>Consideration<\/td><td>all cash<\/td><td>Bending Spoons<\/td><\/tr><tr><td>Shareholder rollover<\/td><td>$295 million into new Bending Spoons shares<\/td><td>Bending Spoons<\/td><\/tr><tr><td>Stated ARR<\/td><td>about $600 million, nearly 90% business and enterprise<\/td><td>Bending Spoons<\/td><\/tr><tr><td>Expected closing<\/td><td>Q4 2026<\/td><td>Bending Spoons<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Enterprise value prices the operating business. Equity value adds net cash and is what shareholders actually receive. The buyer pays the equity value but also takes over Miro&#8217;s cash, which TechCrunch puts at about $435 million.<\/p>\n\n\n\n<p>On a cash basis, subtract that cash and the $295 million flowing back as new equity. Bending Spoons&#8217; net cash outlay then lands near $1.06 billion. The new shares still cost existing shareholders through dilution.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why is Miro worth 90% less than in 2022?<\/h2>\n\n\n\n<p>Miro&#8217;s $400 million Series C in January 2022 set a $17.5 billion post-money valuation and lifted total funding to $476 million. ICONIQ Growth, Accel, Atlassian, Dragoneer, GIC, Salesforce Ventures and TCV were among the investors. At the time, Miro reported 30 million users and called itself profitable.<\/p>\n\n\n\n<p>Compared like for like, $1.79 billion of equity value against a $17.5 billion post-money valuation is a drop of about 90%. The 92% figure in some coverage, including TechCrunch&#8217;s, sets enterprise value against an equity valuation, which are two different measures.<\/p>\n\n\n\n<p>What the reset reflects:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Multiples.<\/strong>&nbsp;The enterprise value is about 2.3 times Miro&#8217;s stated ARR (INT News calculation), matching Forbes&#8217; figure. TechCrunch reads the deal as evidence of how far software multiples have fallen since 2021.<\/li>\n\n\n\n<li><strong>Post-pandemic demand.<\/strong>&nbsp;TechCrunch argues that from 2022 companies cut duplicate tools and favored suites, while Miro faced better-funded rivals such as Canva, Figma and Microsoft. That is analysis, not data.<\/li>\n\n\n\n<li><strong>An unexplained price.<\/strong>&nbsp;Miro is profitable and did not appear to need cash. The official announcements explain the strategic rationale, but not why the board accepted this valuation.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Miro vs Airtable: how do the two deals compare?<\/h2>\n\n\n\n<p>Bending Spoons closed its Airtable purchase on September 4, 2026. It had announced that deal on August 4 as its first acquisition since listing.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\"><\/th><th class=\"has-text-align-left\" data-align=\"left\">Miro<\/th><th class=\"has-text-align-left\" data-align=\"left\">Airtable<\/th><\/tr><\/thead><tbody><tr><td>Founded<\/td><td>2011<\/td><td>2013<\/td><\/tr><tr><td>Peak valuation<\/td><td>$17.5B (Jan 2022)<\/td><td>over $11B (2021)<\/td><\/tr><tr><td>Enterprise value<\/td><td>$1.355B<\/td><td>$1.285B<\/td><\/tr><tr><td>Equity value<\/td><td>about $1.79B<\/td><td>about $2.25B<\/td><\/tr><tr><td>Stated ARR<\/td><td>about $600M<\/td><td>about $480M (June 2026)<\/td><\/tr><tr><td>Disclosed ARR growth<\/td><td>not disclosed<\/td><td>over 20% a year<\/td><\/tr><tr><td>EV\/ARR (INT News calc.)<\/td><td>about 2.3x<\/td><td>about 2.7x<\/td><\/tr><tr><td>Customer organizations<\/td><td>250,000+<\/td><td>500,000+<\/td><\/tr><tr><td>Status<\/td><td>closing expected Q4 2026<\/td><td>closed Sept 4, 2026<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>Sources: Bending Spoons, Miro, TechCrunch.<\/em><\/p>\n\n\n\n<p>Bending Spoons disclosed that Airtable&#8217;s ARR is growing more than 20% a year. It gave no growth figure for Miro, so the public data cannot tell us whether the lower multiple reflects slower growth.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How does Bending Spoons&#8217; acquisition model work?<\/h2>\n\n\n\n<p>The company buys established digital businesses and overhauls them: it reorganizes teams, rebuilds technology and interfaces, speeds up product work and pushes marketing and monetization, often with AI at the core. It then reinvests earnings in further deals, and says it has never sold a material business. TechCrunch likens the approach to private equity, except that Bending Spoons keeps what it buys.<\/p>\n\n\n\n<p>Forbes Italia, citing the IPO prospectus, reports more than 50 completed acquisitions and over a thousand identified targets. Revenue reached $1.31 billion in 2025, up from $671 million, with $278 million in operating income, a 21% margin.<\/p>\n\n\n\n<p>The recent deals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AOL, acquired on January 2, 2026, for total consideration of $1.45 billion.<\/li>\n\n\n\n<li>Eventbrite, closed on March 10, 2026. The&nbsp;<a href=\"https:\/\/intnews.it\/en\/bending-spoons-acquires-eventbrite-details-of-the-500-million-deal\/\" target=\"_blank\" rel=\"noreferrer noopener\">roughly $500 million deal<\/a>&nbsp;had been agreed in December 2025.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What happened after Bending Spoons&#8217; earlier acquisitions?<\/h2>\n\n\n\n<p>Price increases and layoffs at acquired companies have drawn criticism.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>WeTransfer:<\/strong>&nbsp;weeks after the July 2024 purchase, Bending Spoons confirmed plans to cut 75% of staff. Tighter free-plan limits followed.<\/li>\n\n\n\n<li><strong>Evernote:<\/strong>&nbsp;129 jobs were cut in February 2023.<\/li>\n\n\n\n<li><strong>Vimeo:<\/strong>&nbsp;the company confirmed layoffs announced on January 20, 2026, without giving numbers. TechCrunch reported that most of the workforce was affected.<\/li>\n\n\n\n<li><strong>Eventbrite:<\/strong>&nbsp;in April 2026, Bending Spoons said it had cut a large share of the pre-deal workforce and rolled out broad product changes.<\/li>\n<\/ul>\n\n\n\n<p>For Miro, CEO Luca Ferrari has pledged substantial post-closing investment in performance, reliability and functionality. That is a commitment, not yet evidence. As of September 17, 2026, nothing has been announced on Miro&#8217;s headcount, pricing or plans.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What should Miro customers watch?<\/h2>\n\n\n\n<p>Miro CEO Andrey Khusid told staff that operations stay unchanged until closing. According to Miro&#8217;s help center, customer content is hosted in the EU by default, with the primary data center in Ireland and backup in Germany. The deal announcements do not address data location.<\/p>\n\n\n\n<p>Checks worth doing now:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>renewal dates and price-change clauses;<\/li>\n\n\n\n<li>the export options in your plan, tested on critical boards;<\/li>\n\n\n\n<li>any updates to terms of service and sub-processor lists;<\/li>\n\n\n\n<li>for free-plan users, new limits, as seen at Evernote and WeTransfer.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Who is Bending Spoons?<\/h2>\n\n\n\n<p>Founded in Copenhagen in 2013, the company moved to Italy the following year. It has traded on the Nasdaq Global Select Market as BSP since July 1, 2026. It priced its IPO at $29, above the $26-28 range, raising $1.68 billion at a valuation near $18.4 billion. Now that it is listed, it no longer fits the definition of a unicorn; see our&nbsp;<a href=\"https:\/\/intnews.it\/en\/italian-unicorns\/\" target=\"_blank\" rel=\"noreferrer noopener\">list of Italian unicorns<\/a>.<\/p>\n\n\n\n<p>In July 2026, Bending Spoons signed a \u20ac500 million loan maturing in March 2031, provided by HSBC Continental Europe, Intesa Sanpaolo and BPER and guaranteed by Italy&#8217;s SACE. Together with other new facilities, the total reached \u20ac1.49 billion, available for acquisitions among other uses. The company has not said how it will fund Miro.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<p><strong>Who is buying Miro?<\/strong><br>Bending Spoons, the Nasdaq-listed tech group based in Milan, which signed the agreement on September 10, 2026.<\/p>\n\n\n\n<p><strong>How much is Miro selling for?<\/strong><br>An enterprise value of $1.355 billion, or about $1.79 billion in equity value including net cash, paid in cash.<\/p>\n\n\n\n<p><strong>When will the deal close?<\/strong><br>In Q4 2026, subject to regulatory approvals.<\/p>\n\n\n\n<p><strong>Will Miro change its pricing?<\/strong><br>Nothing has been announced. Bending Spoons tightened free plans at Evernote and WeTransfer.<\/p>\n\n\n\n<p><strong>What was Miro&#8217;s peak valuation?<\/strong><br>$17.5 billion post-money, after a $400 million Series C in January 2022.<\/p>\n\n\n\n<p><strong>Where is EU customers&#8217; Miro data stored?<\/strong><br>In the EU by default, according to Miro&#8217;s help center.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bending Spoons, Miro deal announcement, September 10, 2026<\/li>\n\n\n\n<li>Miro Blog, Andrey Khusid&#8217;s note to employees, September 2026<\/li>\n\n\n\n<li>TechCrunch, September 10, 2026; Forbes, September 10, 2026<\/li>\n\n\n\n<li>Miro, Series C announcement, January 5, 2022<\/li>\n\n\n\n<li>Bending Spoons, Airtable announcements, August 4 and September 4, 2026<\/li>\n\n\n\n<li>Forbes Italia, AGI, Key4Biz on the IPO, July 1, 2026<\/li>\n\n\n\n<li>Bending Spoons, SACE-backed financing announcement, July 28, 2026<\/li>\n\n\n\n<li>Reuters, April 13, 2026 (Eventbrite); TechCrunch, September 8, 2024 (WeTransfer), and July 5, 2026 (company profile)<\/li>\n\n\n\n<li>PetaPixel, January 23, 2026 (Vimeo)<\/li>\n\n\n\n<li>SEC, Bending Spoons registration filings, 2026<\/li>\n\n\n\n<li>Miro Help Center, data residency pages, accessed September 2026<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Miro was valued at $17.5B in 2022; Bending Spoons&#8217; deal implies $1.79B in equity value. What that says about SaaS prices and what customers should watch. (153)<\/p>\n","protected":false},"author":6,"featured_media":8956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[148],"tags":[],"class_list":{"0":"post-8959","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bending Spoons Buys Miro: Why It Sold at a 90% Discount<\/title>\n<meta name=\"description\" content=\"Miro was valued at $17.5B in 2022; Bending Spoons&#039; deal implies $1.79B in equity value. 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