{"id":8825,"date":"2026-09-11T13:06:49","date_gmt":"2026-09-11T13:06:49","guid":{"rendered":"https:\/\/intnews.it\/?p=8825"},"modified":"2026-09-11T13:06:57","modified_gmt":"2026-09-11T13:06:57","slug":"en-ai-formula-1-2026","status":"publish","type":"post","link":"https:\/\/intnews.it\/en\/en-ai-formula-1-2026\/","title":{"rendered":"AI in F1 2026: Mapping Big Tech&#8217;s Place on the Grid"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<iframe width=\"100%\" height=\"100%\"src=\"https:\/\/iframe.mediadelivery.net\/embed\/511677\/6fd41b85-a444-44f1-80e5-5ab1581aa9a8\" loading=\"lazy\" allow=\"accelerometer;gyroscope;encrypted-media;picture-in-picture;\" allowfullscreen=\"true\"><\/iframe>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why AI is everywhere in the paddock right now<\/h2>\n\n\n\n<p><a href=\"https:\/\/intnews.it\/en\/artificial-intelligence-ai\/\">AI in F1 2026<\/a>: Mapping Big Tech&#8217;s Place on the Grid.<\/p>\n\n\n\n<p>&#8220;Our shared commitment to precision, innovation, and sustainability will ensure F1 remains the world&#8217;s most technologically advanced sport for years to come&#8221;: Stefano Domenicali, CEO and President of Formula 1, wrote that on September 5, 2024, announcing Lenovo&#8217;s elevation to Global Partner status. Two years on, a line that was largely promotional at the time now describes the paddock with unusual accuracy.<\/p>\n\n\n\n<p>2026 is F1&#8217;s biggest regulatory reset in years, featuring new hybrid engines, new aerodynamics, and a $215 million cost cap. Consequently, any reset like that pushes teams to find an edge wherever the rulebook doesn&#8217;t reach: computation. However, the push isn&#8217;t only technical.<\/p>\n\n\n\n<p>A Reuters investigation on May 4, 2026, citing research firm Ampere Analysis, found eight new AI partnerships signed across the F1 paddock in the preceding six months. Furthermore, technology is already the leading category in team budgets ahead of nearly every other sponsorship line.<\/p>\n\n\n\n<p>This trend isn&#8217;t confined to one or two teams chasing visibility. For instance, an August 4, 2026 sector analysis by Shikenso mapping F1&#8217;s official partners found technology and finance now supply more sponsors than any other sector, overtaking the historical weight of fuel, tyres, and past tobacco deals.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">What AI actually does trackside: four distinct functions<\/h3>\n\n\n\n<p>&#8220;AI in F1&#8221; has become a convenient label covering very different operations. Therefore, it is worth separating them clearly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Real-time strategy<\/h3>\n\n\n\n<p>On February 26, 2026, Oracle and Red Bull Racing announced the renewal of their title partnership with an &#8220;AI-powered strategy agent&#8221; deployed trackside this season. Jack Harington, then Oracle Red Bull Racing&#8217;s group partnership lead, told Reuters the software&#8217;s role has genuinely changed. Specifically, it used to help engineers look something up, but now it recommends what to do, including when to pit or hold position. That is the practical line between a lookup tool and a decision-support system.<\/p>\n\n\n\n<p>Similarly, Williams made a big bet with Anthropic&#8217;s Claude, built directly into its race-strategy operations. Board advisor Peter Kenyon told Reuters it is &#8220;much more than a sticker on a car or a sticker on a billboard.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Predictive analytics for fans<\/h3>\n\n\n\n<p>AI in F1 2026: Mapping Big Tech&#8217;s Place on the Grid.<\/p>\n\n\n\n<p>AWS has been F1&#8217;s official cloud and machine-learning partner since 2018, and the &#8220;F1 Insights powered by AWS&#8221; package has grown from 7 graphics in 2020 to more than 20 live statistics today. A few concrete examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Battle Forecast:<\/strong> Predicts how many laps remain before a chasing car reaches striking distance by combining track history and projected pace.<\/li>\n\n\n\n<li><strong>Pit Strategy Battle:<\/strong> Calculates the expected gap after a pit stop and the resulting overtake probability in real time.<\/li>\n\n\n\n<li><strong>Alternative Strategy:<\/strong> Simulates &#8220;what if&#8221; scenarios to show what would have happened with a different call.<\/li>\n\n\n\n<li><strong>Close to the Wall:<\/strong> Uses computer vision and deep neural networks to calculate corner-by-corner how many centimetres a car passes from the wall at 340 km\/h.<\/li>\n<\/ul>\n\n\n\n<p>On July 24, 2026, at the Hungarian Grand Prix, F1 and AWS launched Strategy Insight. This new graphic moves past descriptive statistics to explain why a team made a given call by weighing tyre data, pit windows, and safety-car risk. Additionally, since 2024, the StatBot generative AI assistant answers natural-language questions against F1&#8217;s full historical database back to 1950, turning hours of research into seconds.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Design and simulation<\/h3>\n\n\n\n<p>Aston Martin made CoreWeave\u2014the AI cloud company valued at $65 billion\u2014its &#8220;Official AI Compute Partner&#8221; in May 2025, renaming the team&#8217;s wind tunnel the CoreWeave Wind Tunnel. The logic here is structural. Because the CFD simulation a team can run isn&#8217;t unlimited and every cycle carries a fixed cost under the regulations, an efficient compute partner becomes a multiplier on what an engineer learns from each simulation allowed.<\/p>\n\n\n\n<p>In addition, AWS makes a similar case for its own tooling. According to an official vendor case study, moving CFD workloads onto AWS infrastructure cut average simulation time by 80% (from 60 hours to 12) during the project that produced the 2022-generation car, scaling weekly simulation runs from 20\u201330 to 80\u201390.<\/p>\n\n\n\n<p>Separately, the same project reduced dirty-air downforce loss from 50% to 15%. Pat Symonds, then F1&#8217;s chief technical officer, called it one of the most revolutionary projects in the sport&#8217;s aerodynamic history. These are two distinct figures reported by the vendor itself.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Fan assistance and content<\/h3>\n\n\n\n<p>Salesforce has been an F1 partner since 2022. The deal was extended in March 2026 with the launch of an Agentforce-powered fan companion built on AWS infrastructure. Michael Aghataher, AWS&#8217;s Head of Motorsports, told industry outlet Sector that the AWS\u2013Salesforce collaboration reflects a shared technical foundation six years in the making rather than two sponsors running separate hospitality suites.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Why enterprise vendors treat the paddock as a live demo<\/h3>\n\n\n\n<p>There is a clear reason why Oracle, AWS, Google, Anthropic, and Salesforce compete for space in an 11-team paddock rather than a standard stadium naming-rights deal. Formula 1 is structurally a public technology bench. A car races under adversarial, high-throughput conditions roughly every other weekend. As a result, whatever works on the pit wall gets written up by every major business publication, providing exposure no enterprise vendor could buy through conventional marketing.<\/p>\n\n\n\n<p>Furthermore, the sheer scale involved makes the investment look entirely proportionate. 2026 cars carry between 300 and 600 onboard sensors, streaming more than a million data points per second once aerodynamic and power-unit telemetry are included. This is a massive jump from roughly 120 sensors and 1,500 data points per second just a few seasons ago. For a vendor selling agentic AI or cloud infrastructure, proving it works at F1&#8217;s pace is a far more convincing pitch than any slide deck.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">The AI-across-the-grid map<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Team \/ entity<\/strong><\/td><td><strong>Tech\/AI partner<\/strong><\/td><td><strong>Function<\/strong><\/td><td><strong>Since<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>Red Bull Racing<\/strong><\/td><td>Oracle<\/td><td>Cloud, AI strategy agent, powertrain development<\/td><td>2021 (title from 2022), renewed Feb. 2026<\/td><\/tr><tr><td><strong>Williams<\/strong><\/td><td>Anthropic (Claude)<\/td><td>&#8220;Official Thinking Partner,&#8221; race strategy<\/td><td>2026<\/td><\/tr><tr><td><strong>McLaren<\/strong><\/td><td>Google (Gemini)<\/td><td>Analytics platform, evolved from Pixel hardware<\/td><td>long-running, evolved 2026<\/td><\/tr><tr><td><strong>Aston Martin<\/strong><\/td><td>CoreWeave<\/td><td>&#8220;Official AI Compute Partner,&#8221; CFD simulation<\/td><td>May 2025<\/td><\/tr><tr><td><strong>Ferrari<\/strong><\/td><td>HP Inc. + IBM<\/td><td>Title partner, enterprise hardware and services<\/td><td>since Miami GP 2024<\/td><\/tr><tr><td><strong>Mercedes<\/strong><\/td><td>Microsoft, Meta AI<\/td><td>Deepened technology partnerships<\/td><td>2026<\/td><\/tr><tr><td><strong>Audi (ex-Sauber)<\/strong><\/td><td>ElevenLabs<\/td><td>Voice AI<\/td><td>2026<\/td><\/tr><tr><td><strong>Cadillac<\/strong><\/td><td>TWG AI, Core Scientific<\/td><td>Core Scientific is &#8220;Data Center Partner&#8221;; TWG AI is dominant brand<\/td><td>2026 (rookie entrant)<\/td><\/tr><tr><td><strong>Championship-wide<\/strong><\/td><td>AWS<\/td><td>F1 Insights: predictive analytics, broadcast ML<\/td><td>since 2018<\/td><\/tr><tr><td><strong>Championship-wide<\/strong><\/td><td>Salesforce + AWS<\/td><td>Agentforce fan companion<\/td><td>since 2022, extended March 2026<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">The livery becomes a tech showcase<\/h3>\n\n\n\n<p>The Shikenso data shows up directly on the bodywork. Cadillac, the brand-new 2026 entrant backed by General Motors, races in a grey-and-black livery dominated by TWG AI branding as its defining colour statement. Similarly, Oracle occupies one of Red Bull&#8217;s most valuable placements on the engine cover. HP runs across the full Ferrari sidepod, to the point that the team&#8217;s official name is now Scuderia Ferrari HP.<\/p>\n\n\n\n<p>This represents a major category shift. For decades, the most valuable real estate on an F1 car went to fuel, tyres, and tobacco. Today, technology and finance are the grid&#8217;s leading sectors. Cloud and AI brands are buying the car&#8217;s surface the way cigarette brands once did. For example, Mastercard holds an equally prestigious spot on the McLaren livery, confirming that the tech-finance duopoly is a deliberate design choice repeated across teams.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Sponsorship or operational infrastructure?<\/h3>\n\n\n\n<p>Not every one of these deals carries the same weight. Some remain largely visibility deals\u2014a name buying association with a winning team. Conversely, others are genuine infrastructure, with vendor staff working directly alongside race engineers in key strategy meetings.<\/p>\n\n\n\n<p>The most-cited case is Anthropic and Williams. Per Racing United&#8217;s May 2026 reporting, Anthropic&#8217;s engineers sit directly with the strategy team. The same logic applies to CoreWeave&#8217;s name on a wind tunnel\u2014an asset that almost never appears on TV, making &#8220;pure visibility&#8221; a hard argument to sustain.<\/p>\n\n\n\n<p>It is also worth noting that F1&#8217;s leadership does not always tell a consistent story about the sport&#8217;s technical side. In late July 2026, Stefano Domenicali drew criticism after recounting a conversation with George Lucas in which he suggested most people aren&#8217;t interested in how a driver drives. This comment landed just as fans were demanding more live telemetry data. Thus, genuine AI investment on the pit wall and commercial messaging that downplays technical curiosity both exist simultaneously.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Ferrari, HP, and the mix-up almost everyone makes<\/h3>\n\n\n\n<p>Since Miami 2024, the Scuderia has raced as Scuderia Ferrari HP. HP Inc., the California-based computer and printer company, is the team&#8217;s title partner in a deal reportedly worth around $100 million a year.<\/p>\n\n\n\n<p>In contrast, here is where most general-interest coverage gets confused: the Hewlett Packard name is also in Formula 1 through Mercedes, but via Hewlett Packard Enterprise (HPE). HPE is the cloud and networking company spun off from HP into a separate business in 2015. They are two distinct sponsors with two different companies supporting rival teams.<\/p>\n\n\n\n<p>Moreover, Ferrari&#8217;s CEO, Benedetto Vigna, brings serious technical background to this environment. Before Maranello, he built his career at semiconductor maker STMicroelectronics and co-holds the patent behind the motion sensor that rotates smartphone screens. That detail says far more about Ferrari&#8217;s tech depth than any sidepod logo.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">What the distribution is worth<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Team<\/strong><\/td><td><strong>Primary tech sponsor<\/strong><\/td><td><strong>Estimated annual value<\/strong><\/td><td><strong>Source<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>Red Bull Racing<\/strong><\/td><td>Oracle<\/td><td>~$110M<\/td><td>RacingNews365<\/td><\/tr><tr><td><strong>Ferrari<\/strong><\/td><td>HP Inc.<\/td><td>~$100M<\/td><td>RacingNews365<\/td><\/tr><tr><td><strong>McLaren<\/strong><\/td><td>Mastercard<\/td><td>~$100M<\/td><td>SportsPro Media, BlackBook Motorsport<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>According to SponsorUnited, F1 teams&#8217; technology sponsorship spend reached $769 million in 2025, up 41% year over year. AI brands were among the top four new sponsorship categories tracked. Meanwhile, Ampere Analysis projects total F1 sponsorship will pass $3 billion in 2026. Read together, the picture is consistent from two independent angles: balance sheets and liveries both point the exact same way.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">FAQ<\/h3>\n\n\n\n<p><strong>Do AI partnerships belong to individual teams, or to F1 as an organization?<\/strong><\/p>\n\n\n\n<p>Both, on different logics. Some are tied to a specific team (Oracle-Red Bull, Anthropic-Williams, CoreWeave-Aston Martin), while others operate at championship level. AWS has supplied predictive-analytics infrastructure for broadcasts since 2018, and Salesforce has managed the fan assistant since 2022. One tier buys competitive edge; the other buys the sport&#8217;s entire audience.<\/p>\n\n\n\n<p><strong>What does AI actually do in Formula 1?<\/strong><\/p>\n\n\n\n<p>At least four distinct things: real-time strategy decision support, predictive analytics for fans, design simulation, and fan-facing assistants.<\/p>\n\n\n\n<p><strong>Why are big tech brands becoming so visible on the liveries?<\/strong><\/p>\n\n\n\n<p>Because technology and finance have overtaken fuel and tyres as F1&#8217;s leading sponsor categories. Brands are buying the car&#8217;s surface directly, as seen on Cadillac&#8217;s TWG AI-dominated livery.<\/p>\n\n\n\n<p><strong>Are HP and Hewlett Packard Enterprise the same company in F1?<\/strong><\/p>\n\n\n\n<p>No. HP Inc. is Ferrari&#8217;s title partner, whereas Hewlett Packard Enterprise (HPE) is Mercedes&#8217; technology partner. They are separate companies on rival teams.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Sources<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SportsPro Media, BlackBook Motorsport, August 2025<\/li>\n\n\n\n<li>Formula 1 \/ Lenovo, official press release (BusinessWire), September 5, 2024<\/li>\n\n\n\n<li>Oracle, official press release, February 26, 2026<\/li>\n\n\n\n<li>Reuters, May 4, 2026<\/li>\n\n\n\n<li>RacingNews365, March 2026<\/li>\n\n\n\n<li>Shikenso, August 4, 2026<\/li>\n\n\n\n<li>Sports Video Group \/ Formula1.com, July 24, 2026<\/li>\n\n\n\n<li>Sentisight, January 20, 2026<\/li>\n\n\n\n<li>AWS (About Amazon US\/UK\/EU), official case study; IT Pro, November 17, 2023<\/li>\n\n\n\n<li>Core Scientific \/ BusinessWire, official press release, March 10, 2026<\/li>\n\n\n\n<li>GM Authority, February 10, 2026<\/li>\n\n\n\n<li>RTR Sports, August 2026<\/li>\n\n\n\n<li>Racing United, May 20, 2026<\/li>\n\n\n\n<li>ESPN, August 3, 2026<\/li>\n\n\n\n<li>Sector, July 22, 2026<\/li>\n\n\n\n<li>Autosport, April 2024<\/li>\n\n\n\n<li>SponsorUnited, data cited by PYMNTS.com, June 2026<\/li>\n\n\n\n<li>Ampere Analysis, data cited by StreamTV Insider, February 2026<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why AI is everywhere in the paddock right now AI in F1 2026: Mapping Big Tech&#8217;s Place on the Grid. &#8220;Our shared commitment to precision, innovation, and sustainability will ensure&#8230;<\/p>\n","protected":false},"author":6,"featured_media":8827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[45],"tags":[],"class_list":{"0":"post-8825","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tecnologie"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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