{"id":8660,"date":"2026-08-12T12:00:00","date_gmt":"2026-08-12T12:00:00","guid":{"rendered":"https:\/\/intnews.it\/?p=8660"},"modified":"2026-10-22T10:10:50","modified_gmt":"2026-10-22T10:10:50","slug":"fashion-tech-2026-ai-design-smart-fabrics-dpp","status":"publish","type":"post","link":"https:\/\/intnews.it\/en\/fashion-tech-2026-ai-design-smart-fabrics-dpp\/","title":{"rendered":"Fashion Tech: AI Design, Smart Fabrics &amp; DPP"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<iframe width=\"100%\" height=\"100%\"src=\"https:\/\/iframe.mediadelivery.net\/embed\/511677\/8f031000-4b0b-4a5d-8af8-4e7d664228a2\" loading=\"lazy\" allow=\"accelerometer;gyroscope;encrypted-media;picture-in-picture;\" allowfullscreen=\"true\"><\/iframe>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Fashion tech is the set of tools used across the whole fashion chain: design, production, sales and after-sales. In 2026, two opposite forces pull the sector at once. On one side, ultra-fast fashion is speeding up through online shops based outside the EU. On the other, new EU rules are arriving, led by the Digital Product Passport. They are designed to make what we wear more open and traceable.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Contents<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What fashion tech is<\/li>\n\n\n\n<li>AI in design and trend forecasting<\/li>\n\n\n\n<li>Smart fabrics and biomaterials<\/li>\n\n\n\n<li>Virtual fitting rooms and AI sizing<\/li>\n\n\n\n<li>The Digital Product Passport (DPP)<\/li>\n\n\n\n<li>Blockchain and anti-counterfeiting in luxury<\/li>\n\n\n\n<li>Ultra-fast fashion vs sustainability<\/li>\n\n\n\n<li>3D printing and on-demand production<\/li>\n\n\n\n<li>Italy: the districts going digital<\/li>\n\n\n\n<li>FAQ and the wardrobe of 2035<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What fashion tech is (definition)<\/h2>\n\n\n\n<p>Fashion tech applies digital tools, data and new materials to every stage of a garment\u2019s life. This covers AI-assisted design, production with smart fabrics or 3D printing, sales through virtual fitting rooms and tracking after purchase with a digital product ID. So it links design, production, sales and after-sales as one system, not as separate departments.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">AI in design and trend forecasting<\/h2>\n\n\n\n<p>Major brands use generative AI to speed up two slow stages: creating new collections and forecasting trends. In the past, trend forecasting was almost only done by expert firms such as WGSN. AI studies social media, fashion shows and sales data. It predicts which colours, fabrics or shapes will sell next season.<\/p>\n\n\n\n<p>This reduces creative risk, but does not remove it. The industry is still debating where a tool ends and a replacement begins. Most fashion houses present AI as a way to boost designers\u2019 creativity, not replace it. But lawsuits over the copyright of AI-made designs are still unfolding and worth watching.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Smart fabrics and biomaterials<\/h2>\n\n\n\n<p>Smart fabrics have tiny sensors woven into the cloth. They can measure body heat, heart rate or posture. They are used in sport and in wearable healthcare. At the same time, more and more biomaterials are appearing. They include leather made from fungal mycelium, yarns from recycled textiles and plastic waste, and materials from food and farm waste such as orange peel or pineapple leaves.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Material<\/strong><\/td><td><strong>Origin<\/strong><\/td><td><strong>Main property<\/strong><\/td><\/tr><\/thead><tbody><tr><td>Mycelium leather<\/td><td>Lab-grown fungal mycelium<\/td><td>Alternative to animal leather, biodegradable<\/td><\/tr><tr><td>Regenerated yarns<\/td><td>Textile waste and recycled plastic (e.g. PET)<\/td><td>Reduces the use of virgin fibres<\/td><\/tr><tr><td>Pi\u00f1atex<\/td><td>Pineapple leaf fibres (agricultural waste)<\/td><td>Vegan leather alternative, durable<\/td><\/tr><tr><td>Sensor-embedded fabrics<\/td><td>Conductive fibres woven into the fabric<\/td><td>Continuous biometric monitoring (sport, health)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Virtual fitting rooms and AI sizing<\/h2>\n\n\n\n<p>Virtual try-on uses augmented reality to show a garment on the user\u2019s body. It tackles one of the costliest problems of online fashion: returns. Clothes bought online are returned far more often than other products, mainly because shoppers are unsure about size. Google has helped make this tech mainstream. It added AI virtual try-on to its shopping search results. Shoppers can see a garment on models with different body types before they buy.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Digital Product Passport (DPP)<\/h2>\n\n\n\n<p>The Digital Product Passport is a digital ID that you can read with a QR code or NFC tag. It goes with a product for its whole life. It shows what the product is made of, where the raw materials come from, its carbon footprint and how to recycle it. It comes from the EU\u2019s ESPR (Ecodesign for Sustainable Products Regulation). Its goal is to fight greenwashing and make every product sold in the EU traceable.<\/p>\n\n\n\n<p>Status as of August 2026: the EU registry for digital product passports has been live since 20 July 2026. The first sector bound by the rules is batteries, from 18 February 2027. For textiles and clothing, the act that will set the specific rules is expected between late 2026 and early 2027. Brands will likely have to comply between late 2028 and mid-2029. The first collection affected would realistically be Spring\/Summer 2028. This concerns every brand, large or small, that sells in Europe.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Blockchain and anti-counterfeiting in luxury<\/h2>\n\n\n\n<p>In luxury, blockchain is used to prove that a product is genuine in a way that cannot be faked. Each item gets a unique digital ID, recorded on a shared ledger, that the customer can check. The Aura Consortium, launched by major luxury houses, is the best-known example. It is a shared system across rival brands to prove products are real and track their supply chain. It is very relevant for Made in Italy, since much luxury manufacturing is based in Italy.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ultra-fast fashion vs sustainability<\/h2>\n\n\n\n<p>2026 marks a real turn in the rules against ultra-cheap fashion sold online. Since 1 July 2026, the EU has scrapped the \u201cde minimis\u201d rule. Under it, parcels from outside the EU worth under \u20ac150 paid no customs duty. Now, each of these parcels pays a flat \u20ac3 duty. The aim is to target the huge volumes from Shein, Temu and AliExpress.<\/p>\n\n\n\n<p>According to the European Commission, together they sent several billion parcels a year into the EU. The measure does not change VAT, which is handled separately through the IOSS system. The flat rate will stay until 2028. Then a new digital customs system will calculate duties on the real value of the goods.<\/p>\n\n\n\n<p>Italian trade groups support the measure as a check on unfair competition. Consumer groups question its effect on prices in shops.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3D printing and on-demand production<\/h2>\n\n\n\n<p>In fashion, 3D printing allows small, personalised production runs without the mass scale of classic factories. Clothes, accessories and even shoes can be made to measure, and faster. This links to the topic of spread-out logistics, covered in our Logistics 4.0 guide. Today it is still more of a niche than a mass-market tech, though the cost of industrial printers keeps falling.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Italy: the districts going digital<\/h2>\n\n\n\n<p>Como is still Italy\u2019s leading centre for digital silk textiles. Its supply chains include quality sensors and digital tracking in production. Prato, on the other hand, is the historic hub for textile recycling. It now uses machines that sort fibres automatically, which makes mechanical recycling more efficient. Both districts are closely linked to the Digital Product Passport. They will be among the first in Italy that must report where their materials come from and what they contain, in a set format.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<p><strong>When will the Digital Product Passport become mandatory for clothing?<\/strong><\/p>\n\n\n\n<p>Not yet. The specific act for textiles is expected between late 2026 and early 2027. Brands will likely have to comply between late 2028 and mid-2029.<\/p>\n\n\n\n<p><strong>Will buying from Shein or Temu cost more from 2026?<\/strong><\/p>\n\n\n\n<p>Yes. Since 1 July 2026, every parcel from outside the EU worth under \u20ac150 pays a flat \u20ac3 duty, on top of the VAT already due.<\/p>\n\n\n\n<p><strong>Do AI-designed clothes raise a copyright problem?<\/strong><\/p>\n\n\n\n<p>It is an open issue. Lawsuits over who owns the rights to an AI-made design are under way in various countries. They must be followed case by case, as there is no single settled answer yet.<\/p>\n\n\n\n<p><strong>Is mycelium leather as widespread as animal leather?<\/strong><\/p>\n\n\n\n<p>No. It is still a niche material, used mostly by innovative brands or in capsule collections. It is not a mass-market alternative to classic leather.<\/p>\n\n\n\n<p><strong>Is second-hand fashion online really growing?<\/strong><\/p>\n\n\n\n<p>Yes. Vinted, Europe\u2019s leading platform, ended 2025 with \u20ac1.1 billion in revenue (+38% on the year before). Users traded \u20ac10.8 billion worth of goods (+47%).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The wardrobe of 2035<\/h2>\n\n\n\n<p>Today, two forces run side by side: ultra-cheap online shopping on one side, and traceability required by the DPP on the other. If this continues, the wardrobe of the next decade could be a hybrid. Clothes could have a digital ID you can scan. Second-hand markets could be as organised as shops selling new goods. Materials from farm waste could sit next to new kinds of synthetic fibres. The open question is whether the openness required by the rules will truly change how we shop, or just be one more label to scan.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Sources<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ESPR Regulation (EU) and Espace, the EU Digital Product Passport registry<\/li>\n\n\n\n<li>European Commission, data on non-EU parcels and the abolition of the de minimis threshold<\/li>\n\n\n\n<li>Vinted, company data on 2025 revenue and merchandise value exchanged<\/li>\n\n\n\n<li>Aura Consortium, blockchain traceability initiative in luxury<\/li>\n<\/ul>\n\n\n\n<p>WGSN, industry reference for trend forecasting<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How technology is rewiring fashion: AI trend forecasting, smart fabrics, virtual try-ons and the EU Digital Product Passport, explained.<\/p>\n","protected":false},"author":6,"featured_media":8643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[153,79],"tags":[],"class_list":{"0":"post-8660","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-int-focus","8":"category-sections"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fashion Tech 2026: AI Design, Smart Fabrics &amp; 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