{"id":6884,"date":"2026-01-07T14:47:55","date_gmt":"2026-01-07T14:47:55","guid":{"rendered":"https:\/\/www.intnews.it\/?p=6884"},"modified":"2026-01-07T14:48:16","modified_gmt":"2026-01-07T14:48:16","slug":"ces-2026-lego-smart-brick","status":"publish","type":"post","link":"https:\/\/intnews.it\/en\/ces-2026-lego-smart-brick\/","title":{"rendered":"CES 2026: LEGO Smart Brick"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<iframe width=\"100%\" height=\"100%\"src=\"https:\/\/iframe.mediadelivery.net\/embed\/511677\/92e00ed5-8712-49b4-a119-7f8756084cb4\" loading=\"lazy\" allow=\"accelerometer;gyroscope;encrypted-media;picture-in-picture;\" allowfullscreen=\"true\"><\/iframe>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The\u00a0<strong>LEGO Smart Brick<\/strong>\u00a0presented in Las Vegas marks the farewell to screens to return to physical play augmented by intelligent interactivity. During CES 2026, the LEGO Group unveiled this new proprietary technology that integrates sensors and lights directly into classic bricks, eliminating the need for apps or tablets to activate play functions. To delve into the details of the &#8220;LEGO SMART Play&#8221; platform, you can consult the\u00a0<a href=\"https:\/\/www.lego.com\/news\" target=\"_blank\" rel=\"noreferrer noopener\">official LEGO press release<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Key Takeaways<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Technology:<\/strong>\u00a02&#215;4 brick with chip, accelerometer, and LED.<\/li>\n\n\n\n<li><strong>Release:<\/strong>\u00a0Pre-order from January 9, in stores from March 1, 2026.<\/li>\n\n\n\n<li><strong>Launch Sets:<\/strong>\u00a0Star Wars (TIE Fighter, X-Wing, Throne Room).<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Technology and functions of the LEGO Smart Brick<\/h2>\n\n\n\n<p>The heart of the system is a standard-sized 2&#215;4 brick, seemingly identical to the others but equipped with an internal &#8220;brain.&#8221; The&nbsp;<strong>LEGO Smart Brick<\/strong>&nbsp;contains an accelerometer, a gyroscope, a miniaturized speaker, and an RGB LED lighting system. Thanks to short-range wireless technology (similar to NFC), the bricks communicate with each other and with the new &#8220;Smart Minifigures&#8221; when brought close together, triggering sound and light effects sensitive to the context of play, such as engine noise when the model is &#8220;piloted&#8221; in the air.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Star Wars launch sets<\/h2>\n\n\n\n<p>LEGO chose the Star Wars franchise for the commercial debut of this technology. The first three sets available from March 1, 2026, will include iconic vehicles such as the TIE Fighter and the X-Wing, as well as the Throne Room diorama. Prices announced for the European market range from \u20ac69.99 for single vehicles up to \u20ac159.99 for more complex sets. This strategy aims to target both adult collectors and children, offering an immediate immersive experience.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why the LEGO Smart Brick is different from Mario<\/h2>\n\n\n\n<p>Unlike the Super Mario line launched years ago, which required a constant connection and a video game-style gamified approach, the&nbsp;<strong>LEGO Smart Brick<\/strong>&nbsp;is designed to be invisible. The goal stated by designers at CES is &#8220;Technology-enabled, not technology-led.&#8221; There are no levels to beat or screens to watch: the smart brick serves only to amplify imagination, making the physical toy &#8220;alive&#8221; in the user&#8217;s hands.bilitato dalla tecnologia, non guidato da essa). Non ci sono livelli da superare o schermi da guardare: il mattoncino intelligente serve solo ad amplificare l&#8217;immaginazione, rendendo il giocattolo fisico &#8220;vivo&#8221; nelle mani dell&#8217;utente.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Continue <a href=\"https:\/\/www.intnews.it\/en\/\">this link<\/a> to see more content about CES2026<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CES 2026: LEGO Smart Brick transforms physical play. Discover the new screen-free technology presented at CES and the upcoming Star Wars sets.<\/p>\n","protected":false},"author":6,"featured_media":6880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[84],"tags":[],"class_list":{"0":"post-6884","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technologies"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CES 2026: LEGO Smart Brick - INT News<\/title>\n<meta name=\"description\" content=\"CES 2026: LEGO Smart Brick transforms physical play. Discover the new screen-free technology presented at CES and the upcoming Star Wars sets. CES 2026: LEGO Smart Brick transforms physical play. 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